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The Talisker Whisky Atlantic Challenge offers sponsors and brands the chance to gain exposure on a local,

national and global scale, as well as being associated with a challenge of a lifetime.

This page provides details on the extensive benefits there are for sponsors and partners, as well as the level of media exposure & content available, based on last year’s event figures.

race content & the media

The Talisker Whisky Atlantic Challenge has a dedicated media team and two media centres to maximise the race

coverage. During the 2018-2019 race, 44 accredited media teams were present.


Official film crew and photographers are present at the start and finish, while press releases and video news reels are

produced for each team, ensuring a steady level of content.


the yachts

Apart from assuring the safety and wellbeing of the fleet, the official support yachts have a photographer and

videographer on board. They will roam through the fleet to capture the best action. 


from our boat

We will upload footage to our social media platforms during the crossing, providing a glimpse of life on board.

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race coverage

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Statistics from the official 2018-2019 race report:


audience impressions



people reached



television coverage

A focus on supplying major broadcasters with high-quality video footage and PR efforts generated record television coverage

223+ individual broadcasts

248+ hours of coverage

15,100,000 total viewers


print coverage

High profile print coverage across major print publications internationally, achieving a growth in audiences reached.

2,105 total articles

21,600,000 unique people reached


digital coverage

A bigger draw than ever for digital news media.

4,236 total placements

11,250,000 unique people reached

race & social media platforms 

Statistics from the official 2018-2019 race report:

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